Our Story

If you reach out to our company, you are going to either Dan or Dan on the other end. If you buy our soap, you can know that one us personally made the soap, filled the biodegradable canister, and labeled it. We are a small company, and proudly focused on shipping a product we can trust with our own families.

We, Dan & Dan, first met sometime in mid 80s on the same local soccer team. But the memory of our friendship begins a few years later when one of us caught a fish in the nearby creek and the other was, unknown to his parents, digging a small pond in the far corner of his yard. Obviously the fish and the pond were a natural match. Thirty years later we are still friends and have experimented with more crazy ideas than we should mention here.

One of these experiments finally worked: an all natural laundry soap that had minimal impact on the environment and actually cleaned our kids’ clothes (8 kids between our two families!!). We started in a garage, then as sales grew moved into a industrial space in Lakewood, Ohio (a first-ring suburb of Cleveland).

We are committed a local supply chain (purchasing all of materials from Ohio suppliers) and producing a natural, effective, plastic free, biodegradable, eco-friendly laundry soap. We hope you’ll give it a try.